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Named for founder Adolf Dassler, the German-engineered adidas brand launched back in 1948 with intentions to make an immediate impact in sports. From Olympic sprinting to soccer to basketball, the infamous three stripes were designed for sneaker support before becoming the instantly-recognizable adidas brand logo. After proving itself in sports, adidas made its presence felt in lifestyle with help from international hip-hop legends Run DMC.
The “Brand with the 3 Stripes” is a legend, birthing classics from the Stan Smith to the Superstar before reinventing itself with NMD, Ultra Boost, and its Yeezy collection.